Product and Web Experiment Articles

Explore CUPED, a statistical method that enhances experimental accuracy. Learn how pre-experiment data reshapes experiments and provides more accurate results.

Explore t-tests: the statistical testing analysis that helps make data insights more reliable. Learn how to use t-tests for confident, data-driven decisions.

Explore the ultimate resource on experimentation platforms. Grasp the art of data-driven decisions, boost customer satisfaction, and drive business growth.

Learn the key to effective feature management. Discover its importance, benefits, and strategies to enhance user experiences and help your product shine.

Time to embrace statistical significance. Uncover its nuances, explore A/B testing strategies, and empower your business decisions with data-driven insights.

Functional tests validate your software works as intended. Explore functional testing, including how it works, the different types and examples, and key steps.

Explore the Bonferroni correction method, including how it works within A/B testing, when and how to use it, its pros and cons, and other correction techniques.

Explore what it means to take a test-driven development (TDD) approach. Understand the basics of TDD, including the process, benefits, and how to implement it.

Testing in production enables you to see how your updated product or features will work in the real world. Learn what it is, why it matters, and how to use it.

Hyper-personalization helps you deliver unique content and experiences your customers will love. Learn what it involves, why it matters, and how to use it.

Product validation helps determine whether there is a real need and desire for your product. Learn how to test if your target users want and will use your idea.

Canary testing is like a safety net for your product and feature roll-outs. Learn how it works, ways to implement it, and the best practices you need to know.

Explore client-side and server-side testing in experimentation. Learn to make the most of user experience and backend functionality to achieve seamless web development.

Explore Conversion Rate Optimization (CRO) in our guide. Discover strategies, methods, and CRO tools to help you raise conversions and improve user experience.

Explore everything to know about feature flags. Learn how they enhance software development, foster collaboration, and ensure a seamless user experience.

Explore how multi-armed bandits balance exploration and exploitation, uncover their real-world applications, and understand their impact on business growth.

Understanding type 1 and type 2 errors is essential. Knowing what and how to manage them can help improve your testing and minimize future mistakes.

Learn everything you need to know about kill switches and learn how to use a kill switch as part of your strategy to save time and money on product recalls.

Discover how Bayesian statistics can enhance experimentation with flexible, data-driven decisions, using prior knowledge and adapting to new insights.

Discover how confidence intervals improve product decisions. Learn their role in experiments, how to interpret them, and why they're vital for reliable results.

Learn how to find and control confounding variables in experiments. Improve testing accuracy, make data-driven decisions, and confidently refine your product.

Discover how winsorization can transform your web and product experiments. Learn to tame outliers, boost reliability, and uncover true insights in your data.

Learn how to identify and reduce experimenter bias in digital experiments. Explore types, impacts, and best practices to ensure accurate, reliable results.

Explore p-values in experiments, understand how to calculate and apply them, and discover best practices to make informed decisions in product development.

Painted door testing validates product ideas with minimal build effort. Learn how to run effective tests, interpret results, and make data-driven decisions.

Learn how power analysis ensures your experiments are effective. Discover how to calculate sample sizes, avoid errors, and make confident data-driven decisions.

Understanding product experimentation helps teams generate data to guide product strategies. Explore product experimentation, its benefits, and how to use it.

Learn how to identify and avoid recency bias in decision-making. Discover ways to balance recent data with long-term trends for more informed product insights.

Discover how sequential tests help quickly identify winning product variations. Learn about their design, implementation, and best practices from actual use cases.

Discover how stratified sampling enhances web and product experiments. Learn its benefits, uses, and best practices for more accurate, inclusive user insights.

Discover the uses and benefits of trunk-based development and how it helps product teams manage codebases, push regular updates, and keep their products stable.

Learn everything you need to know about kill switches and learn how to use a kill switch as part of your strategy to save time and money on product recalls.

Explore beta testing and discover how it enhances product usability before the final release. Learn how the process works and who your ideal beta testers are.

Delve deeper into progressive delivery, exploring what it is, why it’s useful for software releases, and how to start adopting it within your own product teams.

Understand release management, including its goals, processes, best practices, and tools. Learn how to plan a release strategy or update your current one.

Discover visual testing and its importance in guaranteeing a visually consistent and high-quality product. Improve user experience and build product reputation.